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Facebook post by Anglia Ruskin University

Back in the old days, plain old products became “brands” when shoppers trusted them to deliver superior performance. Fast-forward 70 years and TV, one of the most trusted advertising formats, is only trusted by 56% of people. So how did we get here? Read Tim Froggetts latest viewpoint - 'Does it really matter what advertisers say?' http://bit.ly/2988y3i
Does it really matter what advertisers say? - Anglia Ruskin University anglia.ac.uk

VIEWPOINT: Anglia Ruskin retail expert looks at whether we're so used to corporate deception that we no longer care